Strategic plan applied to the musical career

Abstract

This article presents the main steps of strategic planning for the development of musical enterprise. In addition to the necessary artistic skills, strategic management presents itself as a fundamental tool for the achievement of an artistic career. Through this document, the necessary approaches and concepts were defined to structure the guiding principles (values, mission and vision) and to determine the organizational objectives. Moreover, an exploratory work was carried out on the environments that make up the music market in the city of Belo Horizonte. The methodology used for the study was for exploratory, descriptive and applied purposes. As for the means, it was a case study with a quantitative and qualitative approach. The instrument of data collection was done through an interview with entrepreneurs of the musical segment and structured questionnaire applied through the internet, for competitive research. After the data collection stage, a strategic plan was drawn up, specifying the overall strategic objectives desired by the artist, in order to elaborate a plan of action to be applied in the development of the musical enterprise in question.